The quality of TV directors is closely related to program innovation. The effect of program innovation is affected by the quality of TV directors, that is to say, the quality of TV directors has an impact on the sustainable development of TV programs. The work of TV directors is not limited to the selection of materials, and production. TV directors should be highly sensitive to news and have strong innovation capability, which can ensure the constant success of TV programs. This paper objectively analyzes the quality of TV directors and explores TV program innovation.