being technologies always present throughout the art history, which is mainly constituted by images, we will try to understand in which extent digital technology, considered to us as a main structure in the way the viewer faces creative production, interferes with the artistic procedures. we will centre our attention in new formulations according to positioning of the author and the observer. the result of the intersection between technology and interactivity drives us to perceive the development of the idea of shared production that spreads out as will inherent to the attitude of the creative act. the work, on being revealed in the aspiration of interactivity enounces a positioning that is linked to the technological means, on space and proceedings issues. in the art studies, it is further growing the importance of a quest for a neutral, universal guide line, in order to assimilate an ideological component the reveals itself in the attitude inherent to the use of these new digital technologies. we will try to understand how is the meaning of the images coordinated, and why do we need and seek for images. to finish we will endeavor to the proceedings of the viewer before the digital innovations, in order to understand in which way the interaction affects the positioning of the subject in relation to aspectos of creativity.